Machine learning can accentuate positive outcomes or minimize negative outcomes. For example, the process learns the characteristics that most identify your customers who make a positive buying decision.
Your sales and marketing efforts can use this information to focus efforts on potential customers with the same characteristics. Conversely, the process learns the characteristics that most identify your customers who do not pay invoices in a timely manner. Your credit department can impose lower credit limits or require cash transactions from new customers with the same characteristics.
Machine learning can facilitate more informed decision-making by predicting the future value of a key performance indicator and the conditions that KPI reveals. The process learns what external conditions have most affected the value of a KPI in the past and uses those correlations to predict future values.
Machine learning can analyze navigation through a particular process or site. The process takes in past routes followed in a particular environment to find patterns of behavior. These patterns can be used to optimize a route to a desired destination.
Machine learning can find hidden associations within your client and customer engagements. The process looks at past patterns to determine likely future needs or desires. The associations can be used to offer additional services to a client or additional products to a customer.
Superior Consulting Services (SCS) is a Microsoft-centric technology firm providing innovative solutions that enable our clients to solve business problems. We ensure superior results by using our proven process, The Superior Way.
